受到全球范围的疫情影响，Skyjack调整了其促销策略，决定参加2021年2月22日至26日举办的在线贸易展览会：SKYWORLD Live。

在线活动每天将推出新的Skyjack高空作业平台产品，并提供产品演示和虚拟漫游视频。参加SKYWORLD Live的客户也有机会与服务、产品开发和销售人员在线上见面。

除了在SKYWORLD Live上推出四款新产品外，Skyjack还与行业领导者进行了接触，以了解市场趋势，租金增长和安全问题。

本文源自Heavy Equipment Guide，原文如下：

Skyjack to launch new product lineup at SKYWORLD Live online trade show

Skyjack has pivoted its promotional strategy to embrace virtual trade shows as a result of the global pandemic. The company decided to take it one step further by hosting their own online trade show from February 22-26, 2021: SKYWORLD Live.

"We love seeing our customers face-to-face at shows, physically walking them around our machines, and showcasing a number of products all at once, so there were definitely some challenges in pivoting our trade show strategy for 2021," says Malcolm Early, vice president of marketing at Skyjack. "But with the challenges came some opportunities as well, and we realized we could open this up to a wider market than what's typically available at a single show."

The online event will launch a new Skyjack product each day, complete with in-depth product presentations and virtual walk around videos. Collaborating with multiple departments, customers attending SKYWORLD Live also have the opportunity to meet with service, product development, and sales personnel all at once.

"In-person meetings with cross-functional teams adds to the success of our traditional tradeshows, so we knew we had to include a way for those meetings to still take place throughout SKYWORLD Live," explains Ken McDougall, president at Skyjack. "Using a dediCATed meeting platform, and blocking SKYWORLD Live dates for our team, we're ensuring dediCATed time for our customers, the same dediCATion they'd receive at an in-person show."

In addition to four new products being launched throughout SKYWORLD Live, Skyjack also reached out to industry leaders to get their insight on market trends, rental growth, and safety issues. Confirmed speakers for SKYWORLD Live include:

Chris Sleight, Managing Director, Off-Highway Research

Tony Conant, CEO, American Rental Association

Peter Douglas, CEO, International Powered Access Federation

John Peak, SVP, Capital Markets, Wells Fargo

"We're very grateful to have these industry leaders share their knowledge with SKYWORLD Live visitors," Early explains. "With many in-person trade shows and professional development conferences cancelled, it's important this information is still shared throughout our industry and we're happy to supply the platform."

Source：https://www.heavyequipmentguide.ca/article/35712/skyjack-to-launch-new-product-lineup-at-skyworld-live-online-trade-show